Web TV and Climate Change

DECEMBER 04, 2007 12:12 AM| no comments

We all now know the importance of climate change. But whilst so much has been said many would argue precious little has actually been done. So I was really pleased to see two great examples this week of public sector organisations tackling the issue head on. And even happier to see web tv making a positive contribution to the debate.

Local Government in the UK doesn’t have the best of reputations. But believe it or not it actually leads in many areas. And this week in Leicester it’s joining with a number of politicians from all parties to launch the Local Government Association’s Climate Change Commission. And most importantly the organisation is asking all delegates to come up with one key action for their community which will make a difference in the coming year.

You can catch all the news from the conference on the local government channel. By the way, if you were going to the conference what would your action be?

Moving to a global level I was delighted to read this week that the United Nations will be webcasting their upcoming Climate Summit Conference, dubbed Virtual Bali, in an effort to minimise the event’s carbon footprint. The stream will also be available through Second Life, to give viewers a chance at virtual attendance and the ability to interact with other attendees. By offering the event online, the 15,000 general attendees will be able to view from afar without needing to travel, drastically reducing emissions from flights. Plus, it being streamed through Second Life adds a social networking component to its online video, allowing viewers to comment and communicate regarding issues they find most important.

This broadcast will come just weeks after the UN’s previous announcement of moving into the digital age, through its YouTube contest which is challenging users to create viral campaigns to spread the awareness of the global hunger crisis. Basically, I’m impressed. The coverage starts today and runs through 14 December, and can be found on the Virtual Bali web channel. To me this is web tv at its very best. Helping to bring the key issues of our time to a global audience. And just as important giving that audience the opportunity – perhaps for the first time – to interact with the policy makers to bring about real change.Girls Air Jordan

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