On our Way to Vancouver and the USCAP Conference
Stuck at Heathrow waiting for my flight to Vancouver. This week WebsEdge/Health is covering the 101st Annual Meeting of the United States and Canadian Academy of Pathology. We take great pride in understanding subjects that are outside our knowledge zone and the past few weeks have been fascinating and stretching.
I’ve left the team pulling together the remaining films and doing whizzy things with digital formatting to make sure everything will play on the various distribution channels.
The theme running through the programs is the fundamental contribution that technological developments play in pathology. That’s true of our business too. Technology creates new opportunities for communicating messages on a daily basis. Understanding who the audience is and where they are is still key to getting your message out there.
By all accounts, Vancouver deserves the accolade of being one of the best places in the world to live. For three years it held the top spot, being knocked off by Melbourne and Vienna at the end of 2011. Apparently congestion was what did for it – all those people who visited for a conference, fell in love with the place and moved there permanently, maybe. It’s my first visit so I’ll report back with my first impressions. Although it might be clouded by the fact that when I get there, my body will feel like it’s tomorrow morning.
Liz Horn
Director, WebsEdge
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