Federal Office of Public Health, Switzerland
The SmokeFree campaign of Switzerland
The Swiss "I am stronger. SmokeFree" campaign – empowering you to a life without tobacco
This film follows the highly successful "SmokeFree" campaign and will feature the following
Swiss tobacco prevention efforts: Percentage of people smoking in Switzerland, From the National Tobacco Programme (NTP) to the Strategy for non-communicable diseases, Campaign as 1 measure among others, such as: policy, cooperation, State’s Programmes, protection against passive smoke, behavior oriented prevention (interventions, youth protection)
What is the SmokeFree campaign? Backed by a broad alliance for tobacco prevention, Scientifically sound concept, Empowerment, Support, Self-efficacy, a bundle of measures designed to support each other, umbrella for all tobacco prevention activities in Switzerland, three consecutive phases, two subprojects: SmokeFree on the ground; SmokeFree Buddy App
SmokeFree on the ground: Fotobox and Intervention on the ground
SmokeFree Buddy App: Application that connects a friend for your personal quit support,Social support and professional inputs, Tailored messages, Challenge