EDUCATION NOW! SURVEY

Results of a survey released today by Education Now!, a new TV programme and website (www.educationnowtv.com) for education decision makers, has revealed 39% of prospective and first year college students list 'academic strengths/specialities' as the most important factor when choosing which college to attend. However, 53% of these students do not feel they have, or have had enough information when deciding which college to attend. Students would like more information on such elements as 'views of the current students', 'grounds and facilities' and 'extra-curricular activities'.

The highest proportion of students (31%) however list online resources as the most useful source of information on their current or prospective college, with almost all (95%) of those asked saying they would find video a useful tool to aid college decisions. Stephen Horn, CEO of WebsEdge (producer of Education Now!) commented "Our survey reveals a real gap in the Education sector. The YouTube generation of today are looking for colleges to embrace the types of communication that they use of a day to day basis. Colleges must try to disseminate more and varied information to these prospective students through developing new communication methods including online video. 

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