So the year is really off and running. It’s only mid January but the WebsEdge team has already been on the ground in Boston and Chicago producing Historians TV as well as covering the Joint Mathematics Meeting – the world’s largest gathering of mathematicians. And next week we have a team in Washington DC for the National Council on Science and the Environment.

This is our first year producing JMM TV but our fourth with Historians TV. And as always there was a really interesting mix of pre-made films and coverage of the event itself. All put together into a television programme shown at the conference venue and in the delegate hotel rooms. And as always a lot of positive feedback – which is always good. Just don’t test me on my algebra!

Whilst we’re always tuning the model the basics of that programme formation and distribution haven’t really changed over the last few years. But this year there was one major difference – the use of video via social media. B2B media – be it video, magazines or even events – isn’t always the first place you find innovation in social media. And whilst Facebook, Twitter and YouTube have been ever present among consumers for quite a while now they have been slower to take hold with events.

But all that is beginning to change. We saw two trends emerging last week.  First, more and more people are joining in the twitter conversation using the conference hashtag. But what’s interesting is that whilst many of these are at the conference a sizeable proportion isn’t. Enabling folks not at the event to actually take part in the conversation.

Second, people are embedding the videos we made at the conference into tweets using YouTube. I think that’s a really interesting development for two reasons.  It allows people to have a conversation around the videos rather than just watching them. But even more interesting is the effect this has on mobile media. Because YouTube videos can play on most devices the video clips of that days conference can now be carried around with you in a form anyone can access on any device. And for business to business media that’s really a first.

 Girls Air Jordan